Market
Amazon US
Your brand sells on Amazon in the US, ideally through FBA.
We buy Amazon brands and keep them growing.
Seller Foundation acquires consumer brands that sell on Amazon US and runs them with our own team, suppliers and AI agents.
What we buy
We look at every brand we receive. These four things matter most.
Profit
Real profit
A profitable business with steady or growing demand.
History
Clean history
No patent disputes, no restricted category, and the brand is yours to sell.
Categories
Our categories
Consumables and repeat purchases first, then pet products, products for older adults and seasonal goods.
How it works
From the first message to closing. Our analysts and AI do the homework before we take your time.
- Step01
Send us your brand
Share the Amazon link. We study sales history, reviews and the niche before the first call.
- Step02
Calls and data
An NDA, a short questionnaire and a few calls with you.
- Step03
Offer
We value the business on its actual profit and send a letter of intent.
- Step04
Check, close, hand over
We review the account, IP and supplier, sign and pay. Part of the price can depend on results.
Our brands
Some of the brands we have built and run on Amazon.
50 brands of our own13 lines #1 Best SellerAmazon US
About us
Run by a team that has been building its own brands on Amazon since 2018. Research, sourcing in China, design, advertising, creators and logistics are in-house — and AI agents do most of the routine work. The brands we buy move onto the same system.
8 yearsbuilding our own brands on Amazon
50brands of our own
13product lines ranked #1 Best Seller on Amazon US
12core processes run by AI agents
Best Seller ranks as of October 17, 2026
Sell your brand
Confidential
Tell us about your brand.
A link and a few lines are enough to start. We read every message.
- We keep every inquiry confidential
- No broker in between — you talk to the buyer
- No obligation until both sides sign